Baby dumping is sensational news in Malaysia. The idea is to convey Grab the Anak to Gen Z’s in an understandable way. Targeting gamers is effective in reaching them due to the popularity of gaming among this generation. It provides an engaging platform to effectively communicate important messages. Grab the Anak raises awareness about baby dumping and the availability of baby hatches in Malaysia among Gen Z’s by utilising one of the best open-world games, GTA.
